A Fresh Look for Whitcomb Building and Remodeling

We’re proud to launch an updated brand identity for Whitcomb Building and Remodeling. This initiative included a newly refined logo, redesigned website, and refreshed presence across every touchpoint from business cards to vehicle lettering and apparel.

Homeowners and architects have come to trust Whitcomb as an expert custom home builder on Cape Cod. Now, our brand now reflects our commitment to quality craftsmanship and the level of work we've been delivering all along.

The Growth Behind the Update

Since 2015, we've evolved from a two-person carpentry subcontracting operation into a full-service general contracting firm. That growth brought partnerships with some of Cape Cod's most respected architectural firms and a portfolio of complex custom homes and renovations spanning the Mid-Cape, Plymouth, and South Shore regions.

Our project managers now oversee multi-million construction projects. Our site supervisors coordinate intricate historic renovations. Our team manages detailed architectural builds that require precision at every phase. The caliber of work we deliver today demands a visual identity that reflects this level of professionalism.

The Brand Refined

While our organization had grown, our branding had not. Our portfolio showed exceptional craftsmanship, but our logo looked dated. Our website didn't showcase the full scope of our capabilities. Our social media presence was inconsistent at best.

Architects we work with maintain polished, professional identities. Homeowners investing significant resources in custom construction expect the same from their builder. We needed our brand to match the quality of the work that these partners and clients expect.

The Refresh Process

We partnered with a brand designer to develop a refined logo system that works across every application. The new mark appears on our trucks, job site signs, team apparel, and all client-facing collateral. It's cleaner, more sophisticated, and built to scale as we continue to grow.

We worked with Dative, a local web agency, to rebuild our digital presence from the ground up. The new website features our complete project portfolio, high-quality photography, and clear documentation of our process. Visitors can now see the full range of what we build, from coastal new construction to complex historic renovations.

Our social media received similar attention. We brought in a team to create a consistent visual approach that showcases active projects across our service areas. Our Instagram feed now reflects the quality and attention to detail we bring to every job site.

What Remains Unchanged

The brand refresh changes how we look. It doesn't change how we operate.

Charlie and Matthew Whitcomb still lead the company with the same principles that guided us from day one. Our project managers, site supervisors, and support staff remain committed to transparent communication throughout every phase of construction. We still provide detailed cost breakdowns, regular project updates, and honest timelines.

Quality craftsmanship, fair pricing, and reliability built our reputation. These principles will never change. You can read more about our team and approach on our about page.

Invitation to Explore

Browse our updated portfolio to see the range of projects we've completed with architectural partners and homeowners across Cape Cod and beyond. Review the case studies to understand how we approach complex builds. The work speaks for itself.

If you're planning new construction or a major renovation, let's talk. We're the same trusted team, now easier to find and clearer to understand.